Walt Disney Co. Becomes First Studio to Limit Smoking Depictions to R-Rated Films Only

The Walt Disney Company has become the first major Hollywood studio to prohibit cigarette smoking depictions in films they produce with youth ratings. The company's new policy will limit smoking depictions to films with an R rating, a move the U.S. Surgeon General has said could save the lives of over 1,000,000 children if the entire industry followed suit. The new policy covers all films that Disney produces, but disappointingly does not extend to films the company distributes.
"Disney is showing their leadership by taking action on the Surgeon General and CDC report, implementing a policy with direct impact on this public health crisis," said Andrew Behar, CEO of environmental health advocacy non-profit As You Sow. "The next step should be to publicly endorse an MPAA policy to require an R rating for all films depicting smoking."

"We are extending our policy to prohibit smoking in movies across the board, [to] Marvel, Lucas, Pixar, [and] Disney films," said Disney CEO Robert Iger, responding to shareholders at Disney's annual meeting on March 12. "In terms of any new characters that are created under any of those labels we would absolutely prohibit smoking in any of those films," Iger added later.

In 2012, the US Surgeon General concluded, "There is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people." In 2015, the Centers for Disease Control and Prevention concluded, "Giving an R rating to movies with smoking would be expected to reduce the number of teen smokers by nearly one in five (18%) and prevent one million deaths from smoking among children alive today."

"Consistent with health authorities, Disney's policy exempts smoking for depictions of historical figures, and for negative portrayal of smoking," said Tom McCaney, Associate Director of Corporate Social Responsibility at The Sisters of St. Francis of Philadelphia. "But, seemingly contrary to Mr. Iger's commitment, Disney's policy does not extend to movies Disney distributes under its Touchstone brand; we hope the company closes this loophole and also extends the policy to all tobacco products, including e-cigarettes, which is important as youth tobacco use changes."
A coalition of investors, including As You Sow and faith-based shareholders Trinity Health and Sisters of St. Francis (part of the Interfaith Center on Corporate Responsibility) have engaged with Disney and other studios on the issue of tobacco impressions in films for over a decade.

"We commend Disney for this historic move," said Rev. Michael Crosby, Tobacco Issue Coordinator for ICCR. "However, this is still an industry-wide problem that has not been resolved by the MPAA. The CDC demonstrated that the R rating for kid-rated movies could save 1,000,000 lives. Disney is part of the solution, but 88% of youth-rated films are not made by Disney."
Posted at http://www.broadwayworld.com/bwwmovies/article/Walt-Disney-Co-Becomes-First-Studio-to-Limit-Smoking-Depictions-to-R-Rated-Films-Only-20150714

Reposted at TobaccoDeathRay

“Smoking Within the LGBT Community,”

Lesbian, gay, bisexual, and transgender Americans smoke at much higher rates than average, so they suffer more smoking-related death and illness. We are excited to launch a new video to help you raise awareness about the impact smoking has on the LGBT community and also promote the 50th Anniversary of the first Surgeon General’s Report on Smoking and Health.

New Video Launched

Smoking is the largest preventable cause of disease and death in the United States. Lesbian, gay, bisexual, and transgender Americans smoke at much higher rates than average, so they suffer more smoking-related death and illness. In this video, “Smoking Within the LGBT Community,” Dr. Scout, director of the Network for LGBT Health Equity at CenterLink, talks about what smoking does to LGBT communities, including the tobacco industry’s long history of marketing to the LGBT community.

What can I do to help spread the word?

You can help us to highlight this important tobacco-related health information  by using this material in your media, communication and outreach to promote and share SGR50 findings.  

You can also continue to spread the word that free help is available for all who want to quit – they can call 1-800-QUIT-NOW or go to the Tips From Former Smokers Web site.

Here are some sample Tweets and Facebook posts you can consider using for your social media channels.

Sample Tweets

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Sample Facebook Posts

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Help us shed light on the tobacco industry’s deceptive strategies against the LGBT community by sharing this video  http://youtu.be/qOdT-K66u3o