Tuesday, March 11, 2014

Dear Colleagues:
                                
We have a new resource available for you to help promote the release of the 50th Anniversary Surgeon General’s Report on Smoking and Health.  We are also re-sending links to some previously-released products, all which help show how much we have progressed in the last 50 years, and how much more we need to do.

Sincerely,
CDC’s Office on Smoking and Health


New Podcast
A new 50th Anniversary podcast is available on the Surgeon General Video and Podcast Resources page.

Podcast: Confronting Ceremonial Tobacco Use among Native American Tribes
American Indians have the largest prevalence of smoking among population groups.  In this podcast, Dr. Patricia Nez Henderson, vice president, Black Hills Center for American Indian Health, discusses the importance of educating tribal people that cigarettes are not traditional.  She and other tribal support centers are working to end commercial tobacco use among American Indians.  http://1.usa.gov/1ccP23M

New Social Media Resources
To help you promote the new podcast, we have prepared a Tweet and Facebook post you can use.  Feel free to modify these to meet your specific needs. 

Facebook: American Indians have the largest prevalence of smoking among population groups.  In the linked podcast, Dr. Patricia Nez Henderson, vice president, Black Hills Center for American Indian Health, discusses the importance of educating tribal people that cigarettes are not traditional.  She and other tribal support centers are working to end commercial tobacco use among American Indians.  http://1.usa.gov/1ccP23M

Tweet:  New Podcast! Dr. Patricia Nez Henderson discusses how to show tribal people cigarettes aren’t traditional. http://1.usa.gov/1ccP23M #SGR50

Previously Released Videos and Podcasts
Changing Social Norms of Smoking: Madeleine Solomon of Emory University, and the Tobacco Technical Assistance Consortium, examines the social and policy changes that have affected tobacco use by reducing acceptability of smoking. http://www.youtube.com/watch?v=kBZ7UymW-XQ&feature=youtu.be

The Way Things Were: Over the past 50 years, the social acceptability of smoking has declined significantly; this is a keystone accomplishment of the tobacco control movement. This video explores the importance of social norm change as a primary strategy for improving public health by reducing smoking rates.
http://www.youtube.com/watch?v=jnGES82RL94&feature=youtu.be

Public Service Announcement - 5.6 Million Children: A new public service announcement (PSA) designed to educate adults about the long-term impact of tobacco use on this nation’s future – its youth. The PSA points out that 5.6 million children alive today will ultimately die early from smoking if we do not do more to reduce current smoking rates.  http://www.youtube.com/watch?v=6dJ_vKN4h58&feature=youtu.be

SGR Video - Tips Campaign Changed Their Lives: This video features Tips ad participants Terrie Hall, Brandon Carmichael and Roosevelt Smith, discussing their experiences during and after the Tips campaign.  http://www.youtube.com/watch?v=r9c54YcI388&feature=youtu.be

Clearing the Air (Podcast):  Cynthia Hallett, Executive Director of Americans for Nonsmokers’ Rights, talks about her sense of urgency to clear the air of secondhand smoke so everyone is equally protected from the negative health effects caused by smoking in the workplace.  http://sophecommunity.org/SOPHEsCoPs/SocialGroupDirectory/SocialGroupDetails/tabid/79/asg/13/Default.aspx
                           
PowerPoint Slides and Infographics
We have a ready-to-use slide presentation for informing general audiences of key findings from the report:  “The Health Consequences of Smoking—50 Years of Progress: Key Findings”.

Download, pin, and share SGR infographics on your blog, Web site, or social networking page.

“5.6 Million Children” PSA Available from MCRC
We have placed the new Public Service Announcement (PSA) entitled, “5.6 Million Children” into our Media Campaign Resource Center (MCRC). This PSA is free to use and can be placed onto PSA rotators or you can also pay for placement in a media buy.  Link directly to the ad. http://nccd.cdc.gov/mcrc/Apps/SearchDetails.aspx?CatalogID=2674&IFS=47238

For more information and resources, please visit the Surgeon General 50th Anniversary web site. http://www.surgeongeneral.gov/library/reports/50-years-of-progress/index.html


Monday, March 3, 2014

ActionToQuit Updates

U.S. Smoking Rates Drop to Historic Lows: CDC January 17, 2014 Less than 20 percent of Americans still smoke cigarettes—a breakthrough called a “milestone” Thursday by federal health officials. Read more.http://actiontoquit.org/news/u.s.-smoking-rates-drop-to-historic-lows-cdc/

Smoking Causes Diabetes, Colon Cancer, New Report Says January 17, 2014 A new report from the surgeon general finds that smoking causes even more physical and financial damage than previously estimated. Read more. http://actiontoquit.org/news/smoking-causes-diabetes-colon-cancer-new-report-says/

Chicago Bans Indoor Electronic Cigarette Smoking January 16, 2014 E-cigarettes will join regular smokes and other tobacco products as forbidden in most indoor public places in Chicago after aldermen today passed a measure backed by Mayor Rahm Emanuel to restrict where electronic cigarettes can be used and how they can be sold. Read more.http://actiontoquit.org/news/chicago-bans-indoor-electronic-cigarette-smoking/

50 Years of Progress Cuts Smoking Rates in Half — but Can We Ever Get to Zero? January 16, 2014 Nearly 2,000 teenagers take up the habit every day and tobacco companies advertise candy-flavored tobacco products with impunity. Is it possible this is the best the United States will ever do? Read more. http://actiontoquit.org/news/50-years-of-progress-cuts-smoking-rates-in-half-but-can-we-ever-get-to-zero/

Media Literacy Promising for Anti-Smoking Education January 15, 2014 Teaching teens to see through pro-tobacco messages in the media may be better at preventing youth smoking than just saying no, according to new research. Read more. http://actiontoquit.org/news/media-literacy-promising-for-anti-smoking-education/

U.S. Senators Slam ‘Glamorization’ of E-Cigarettes at Golden Globes January 15, 2014 A group of U.S. senators is taking the Golden Globes to task for showing celebrities puffing on electronic cigarettes at this year’s awards show, complaining such depictions glamorize smoking. Read more.http://actiontoquit.org/news/u.s.-senators-slam-glamorization-of-e-cigarettes-at-golden-globes/

 E-Cigarette Use Spreading Among Youths January 14, 2014 The first-ever study of electronic cigarette use among youths found that smoking is on the rise. Read more.http://actiontoquit.org/news/e-cigarette-use-spreading-among-youths/

100 Years Of Smoking Studies In Popular Science January 14, 2014 Fifty years ago tomorrow, then-U.S. Surgeon General Luther Terry held a press conference announcing that, among other ills, smoking caused lung cancer. Read more.http://actiontoquit.org/news/100-years-of-smoking-studies-in-popular-science/

Deal Reached on Tobacco Firm Corrective Statements January 13, 2014 The nation’s tobacco companies and the federal government have reached an agreement on publishing corrective statements that say the companies lied about the dangers of smoking. Read more.http://actiontoquit.org/news/Deal-Reached-on-Tobacco-Firm-Corrective-Statements/

Smoking as a Major Public Health Problem January 13, 2014 It’s been 50 years since the U.S. Surgeon General issued a groundbreaking report on the dangers of smoking. Read more. http://actiontoquit.org/news/smoking-as-a-major-public-health-problem/

Surgeon General's Report Summary

Dear Colleagues,

The 2014 Surgeon General’s report “The Health Consequences of Smoking—50 Years of Progress” was released Friday at a White House press conference. Since we send out Quittin’ Time on Friday I didn’t want to overload your inbox. But, in case you haven’t had time to review the report findings and recommendations yet, they are provided below. I found most striking that:

• Smoking is responsible for more than 480,000 premature deaths annually among Americans 35 years of age and older
 • 20 million Americans died prematurely from smoking since the first SG report in 1964
• 2.5 million nonsmoking Americans died from exposure to secondhand smoke during that time period
• 5.6 million of today’s children will ultimately die early from smoking according to present estimates
• 3,200 children younger than the age of 18 smoke their first cigarette every day in the US
• The estimated costs attributable to smok¬ing and exposure to tobacco smoke now approach $300 billion annually

David Zauche Senior Program Officer Partnership for Prevention Washington, DC 20036

ActionToQuit Update

VIDEO 5.6 Million Children http://youtu.be/6dJ_vKN4h58 NEWS Online Comments Accompanying Anti-Amoking PSAs Have Impact on Overall Effectiveness of PSA January 24, 2014 Commentary accompanying anti-smoking public service announcements (PSAs) in online forums like YouTube has an impact on the PSA’s overall effectiveness. Read more.http://actiontoquit.org/news/online-comments-accompanying-anti-amoking-psas-have-impact-on-overall-effec/

 Much More Must Be Done to Lower Smoking Rates, Experts Say January 24, 2014 State inaction and tobacco industry tactics are slowing tobacco control efforts in the United States, a new report from the American Lung Association finds. Read more.http://actiontoquit.org/news/much-more-must-be-done-to-lower-smoking-rates-experts-say/

 U.S. Tobacco Companies’ Appeal to Delay Court-Ordered Advertising Blitz January 23, 2014 U.S. consumers will likely have to wait until 2015 or later to see a court-ordered advertising blitz detailing tobacco companies’ deception, a lag of nine years after the original ruling, a court heard on Wednesday. Read more.http://actiontoquit.org/news/u.s.-tobacco-companies-appeal-to-delay-court-ordered-advertising-blitz/

 The Battle Against Tobacco Rages On January 23, 2014 In 1964, the first Surgeon General’s Report on Smoking and Health made it clear—smoking causes cancer. This news hit the country like a bombshell. Read more.http://actiontoquit.org/news/the-battle-against-tobacco-rages-on/

 REPORT: LGBT Community Spends 65 Times More on Tobacco Than Civil Rights January 22, 2014 A new report from the U.S. Surgeon General reveals that LGBT people spend an estimated $7.9 billion on tobacco products annually — which is 65 times more money than pro-equality funders spend on all LGBT issues combined. Read more.http://actiontoquit.org/news/report-lgbt-community-spends-65-times-more-on-tobacco-than-civil-rights/

 Rate Films With Smoking ‘R’—Cut Teen Smoking January 22, 2014 The connection between smoking in films and its influence on adolescent behavior is well established by research and its impact was listed today in consumer materials accompanying the Surgeon General’s Report: The Health Consequences of Smoking: 50 Years of Progress. Read more.http://actiontoquit.org/news/rate-films-with-smoking-r-cut-teen-smoking/

 Are Some Cigarettes More Addictive? January 21, 2014 As public health officials mark the 50th anniversary of the first US Surgeon General’s report warning about the health hazards of smoking, some have pointed out that although we’ve come a long way in reversing our nation’s addiction to nicotine, we still have a long way to go. Read more.http://actiontoquit.org/news/are-some-cigarettes-more-addictive/

 Study Found Kids Subjected to Secondhand Smoke are Twice as Likely to be Readmitted January 21, 2014 Children exposed to secondhand smoke at home or in the car are more likely to return to the hospital within 12 months of hospitalization for asthma, a new study finds. Read more.http://actiontoquit.org/news/study-found-kids-subjected-to-secondhand-smoke-are-twice-as-likely-to-be-re/

Research on Low SES and Substance Abuse

Low SES and Substance Abuse Tobacco Industry Marketing to Low Socioeconomic Status Women in the USA The paper describes tobacco companies' marketing strategies targeting low socioeconomic status (SES) females in the USA. at http://tobaccocontrol.bmj.com/content/early/2014/01/21/tobaccocontrol-2013-051224.short?rss=1

Vulnerability to Smokeless Tobacco Use Among Those Dependent on Alcohol or Illicit Drugs The study examined vulnerability to smokeless tobacco use among individuals with other drug dependence. At http://ntr.oxfordjournals.org/content/16/2/216.abstract

Coalition Building Guide

"Reaching for Higher Ground" is a comprehensive guide for preventing,preparing for,and transforming conflict for tobacco control coalitions. Go to http://www.ttac.org/services/pdfs/Higher_Ground.pdf

Evaluation Primer Tool

The Power of Proof: An Evaluation Primer is a series of online educational tools produced by the Tobacco Technical Assistance Consortium (TTAC). These tools are designed to help tobacco control professionals demonstrate the success of their programs through evaluation. This series will give those who are new to evaluation, and those who want to brush up on their skills, access to a collection of introductory information, tools, and resources from experts in the field. The tool is available at http://www.ttac.org/services/power-of-proof/index.html

Best Practices for Comprehensive Tobacco Control Programs 2014

2014 update to Best Practices for Comprehensive Tobacco Control Programs. Evidence-based, statewide tobacco control programs have been shown to reduce smoking rates, as well as tobacco-related diseases and deaths. This document, an update from the 2007 edition, is an evidence-based guide to help states plan and establish comprehensive tobacco control programs. The guide details components of a comprehensive tobacco control programs and recommends new funding levels for all 50 states and the District of Columbia. 

In addition to the guide, check out: 

These and additional resources can be found on CDC’s website HERE.