Dear Colleagues:
                                
We have a new resource available for you to help promote the release of the 50th Anniversary Surgeon General’s Report on Smoking and Health.  We are also re-sending links to some previously-released products, all which help show how much we have progressed in the last 50 years, and how much more we need to do.

Sincerely,
CDC’s Office on Smoking and Health


New Podcast
A new 50th Anniversary podcast is available on the Surgeon General Video and Podcast Resources page.

Podcast: Confronting Ceremonial Tobacco Use among Native American Tribes
American Indians have the largest prevalence of smoking among population groups.  In this podcast, Dr. Patricia Nez Henderson, vice president, Black Hills Center for American Indian Health, discusses the importance of educating tribal people that cigarettes are not traditional.  She and other tribal support centers are working to end commercial tobacco use among American Indians.  http://1.usa.gov/1ccP23M

New Social Media Resources
To help you promote the new podcast, we have prepared a Tweet and Facebook post you can use.  Feel free to modify these to meet your specific needs. 

Facebook: American Indians have the largest prevalence of smoking among population groups.  In the linked podcast, Dr. Patricia Nez Henderson, vice president, Black Hills Center for American Indian Health, discusses the importance of educating tribal people that cigarettes are not traditional.  She and other tribal support centers are working to end commercial tobacco use among American Indians.  http://1.usa.gov/1ccP23M

Tweet:  New Podcast! Dr. Patricia Nez Henderson discusses how to show tribal people cigarettes aren’t traditional. http://1.usa.gov/1ccP23M #SGR50

Previously Released Videos and Podcasts
Changing Social Norms of Smoking: Madeleine Solomon of Emory University, and the Tobacco Technical Assistance Consortium, examines the social and policy changes that have affected tobacco use by reducing acceptability of smoking. http://www.youtube.com/watch?v=kBZ7UymW-XQ&feature=youtu.be

The Way Things Were: Over the past 50 years, the social acceptability of smoking has declined significantly; this is a keystone accomplishment of the tobacco control movement. This video explores the importance of social norm change as a primary strategy for improving public health by reducing smoking rates.
http://www.youtube.com/watch?v=jnGES82RL94&feature=youtu.be

Public Service Announcement - 5.6 Million Children: A new public service announcement (PSA) designed to educate adults about the long-term impact of tobacco use on this nation’s future – its youth. The PSA points out that 5.6 million children alive today will ultimately die early from smoking if we do not do more to reduce current smoking rates.  http://www.youtube.com/watch?v=6dJ_vKN4h58&feature=youtu.be

SGR Video - Tips Campaign Changed Their Lives: This video features Tips ad participants Terrie Hall, Brandon Carmichael and Roosevelt Smith, discussing their experiences during and after the Tips campaign.  http://www.youtube.com/watch?v=r9c54YcI388&feature=youtu.be

Clearing the Air (Podcast):  Cynthia Hallett, Executive Director of Americans for Nonsmokers’ Rights, talks about her sense of urgency to clear the air of secondhand smoke so everyone is equally protected from the negative health effects caused by smoking in the workplace.  http://sophecommunity.org/SOPHEsCoPs/SocialGroupDirectory/SocialGroupDetails/tabid/79/asg/13/Default.aspx
                           
PowerPoint Slides and Infographics
We have a ready-to-use slide presentation for informing general audiences of key findings from the report:  “The Health Consequences of Smoking—50 Years of Progress: Key Findings”.

Download, pin, and share SGR infographics on your blog, Web site, or social networking page.

“5.6 Million Children” PSA Available from MCRC
We have placed the new Public Service Announcement (PSA) entitled, “5.6 Million Children” into our Media Campaign Resource Center (MCRC). This PSA is free to use and can be placed onto PSA rotators or you can also pay for placement in a media buy.  Link directly to the ad. http://nccd.cdc.gov/mcrc/Apps/SearchDetails.aspx?CatalogID=2674&IFS=47238

For more information and resources, please visit the Surgeon General 50th Anniversary web site. http://www.surgeongeneral.gov/library/reports/50-years-of-progress/index.html