New study shows clearly that highly emotional and graphic anti-smoking advertisements increase quit attempts A new study reports the effects of emotional, graphic anti-smoking advertisements on smoking cessation. Data were used from the 2003-2010 New York Adult Tobacco Surveys to analyze the impact of exposure to anti-smoking advertisements on adult smokers’ attempts to quit smoking in the previous twelve months.
The reported recall of advertising, type (emotional and/or graphic as well as others), and amount of exposure were measured. The participants were categorized by desire to quit, income, and education. Increased exposure to emotional and/or graphic anti-smoking advertisements was found to increase the amount of attempts to quit smoking among all smokers, smokers who want to quit, and in all income and education levels studied.
Click here to access the study abstract and full report published in the American Journal of Preventive Medicine.
Click here for a press release from the Campaign for Tobacco-Free Kids which notes that the study findings support the use of emotional, anti-smoking advertisements as an effective method of promoting population-level smoking cessation in adults.
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